GIANNI VERSACE – FERRARI OF FASHION
Gianni Versace, Italian fashion designer bred to design for the sizzling Miami night life, Born December 2nd , 1946 in Reggio di Calabria, Italy who was raised in his mother’s fashion shop and was amerced in the families fashion business. After moving to Milan and working for several Italian fashion houses Versace opened his own boutique in 1978 and made a name for himself by creating very body conscious clothing. Versace pieces were often very decadent.
Versace received accolades for using innovating materials in his clothing designs such as rubber and metal mesh. His creativity really flourished when he designed for the fashion runways. Other fashion designers felt the need to really tone down the looks for the stage and real life runways but Gianni Versace never did that. He thought women were stars weather they were performing at La Scala or hosting a chic cocktail party at home. With several retail clothing lines, Versace watches, a fragrance and a home signature line, Versace sold a lavish lifestyle to the masses.
After Gianni Versace’s death in 1997, Versace’s creative control was taken over by his sister, Donatella. Since then the house of Versace has become an international luxury brand with a net worth of over 270 million dollars.